Inside the world’s best social-first campaigns
Our annual “World-Class Lessons on Social Media Marketing” report, launched after Cannes, is a must-have for modern marketers.
Based on over 320 award-winning campaigns — 89% of which had social at their core — the report reveals how top global brands are winning with social-first strategies and decodes what success looks like today.
Influencer-led ideas, real-time activations, user-generated content, and purpose-driven storytelling stood out. This year, campaigns that prioritized authenticity and participation saw the highest engagement (and the most Lions).
Whether you’re building a campaign or refining your strategy, this report delivers actionable insights on what it takes to stand out and scale impact in today’s social-driven marketing landscape.
